Our Models

One capability, three levels of handover — so a brand can start where it is comfortable and move up as trust is built.

Low handover

Consulting

We advise on the strategy and the implementation. The brand executes and keeps full control.

Scope
Market-entry strategy, regulatory roadmap, channel and pricing plan
Brand keeps
Operations, inventory and the customer relationship
We invest
Time and expertise only
We earn
Retainer and project fees
Exclusivity
None
Best when
The brand has European ambition but no European plan, and wants to test our judgement before handing over anything

Shared

Joint Venture

Shared investment, shared control, shared upside.

Scope
A jointly owned entity running the European market
Brand keeps
Equity stake and board representation
We invest
Capital and operating capability, alongside the brand
We earn
Share of profits plus a management fee
Exclusivity
Defined by the JV agreement
Best when
Both sides believe in the size of the prize and want the other to carry real risk

High handover

Distribution

We take exclusive rights and fully run the business for you.

Scope
Regulatory, commercial, marketing, logistics and finance — end to end
Brand keeps
Brand IP and product innovation
We invest
Working capital, inventory and the full market build
We earn
Distribution and DTC retail margin, plus brand co-op
Exclusivity
Exclusive by territory and channel
Best when
The brand wants Europe handled and would rather spend its attention on product

Not sure which step fits?

Most conversations start at Consulting, and the right answer becomes obvious within a few weeks of working together.

Contact us